CHARLES KEITH: TRANSFORMING FASHION WITH FREEDOM AND CONFIDENCE
Established in 1996, CHARLES KEITH is a Singapore-based fashion label dedicated to creating collections of shoes, bags, eyewear, accessories, and costume jewelry that enhance life, work, and personal style. From humble beginnings as a single footwear store nestled in suburban Ang Mo Kio to an international network offering memorable retl experiences both online and offline, CHARLES KEITH embodies the spirit of innovation and creativity that has placed Singapore on the global fashion map.
CHARLES KEITH celebrates the joy of fashion through its dual identity: East meets West. It reflects the harmony between Night and Day, Work and Play.
VISION:
To be universally recognized as a tr-setting fashion-forward company
MISSION:
Empower people worldwide to express their unique selves freely through fashion
VALUES:
Cohesion
Creativity
Enabling Empowerment
Purpose-driven Action
Energetic Entrepreneurship
CHARLES KEITH’s Founders, brothers Charles and Keith Wong, established the brand with a vision to harness the transformative power of fashion. Inspired by their parents' journey running an indepent footwear shop in Singapore, they sought to elevate traditional practices and forge ahead with original designs rather than relying on wholesale partners.
Through their early involvement in family business, the brothers gned invaluable insights into retl operations under their mother's guidance at a young age. This experience ignited their entrepreneurial spirit, propelling them to innovate by crafting their own collections instead of following industry norms. This bold move set CHARLES KEITH apart from its competitors and ld the foundation for rapid expansion across Singapore.
In 2004, CHARLES KEITH diversified into e-commerce with a strategic online platform that offered customers worldwide access to their products, a pivotal step in globalizing their brand. In 2011, CHARLES KEITH gned significant international recognition when L Capital Asia LLC, part of the prestigious LVMH group, invested in the brand as its minority stakeholder. This partnership enabled CHARLES KEITH to enter new markets and launch flagship stores globally, including key fashion hubs like Tokyo, Seoul, Shangh, and Dub.
Today, CHARLES KEITH is entirely owned by the Wong family with an extensive retl presence spanning more than 700 stores across over 30 countries. The brand's footprint stretches from Asia to the Middle East, featuring high-profile flagship outlets in major cities.
CHARLES KEITH is committed to social and environmental responsibility through partnerships with global organizations such as UN Women, Dress for Success, The Asia Foundation, Save the Children, UNICEF, Red Cross, WWF, Plastic Bank, among others. They are also aligned with leading sustnability initiatives like FSC Forest Stewardship Council, LWG Leather Working Group, and Textile Exchange to integrate sustnable practices into every aspect of their business operations.
By staying true to its values of collaboration, creativity, empowerment, purpose-driven action, and entrepreneurship, CHARLES KEITH continues to inspire people worldwide by transforming fashion through freedom and confidence.
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