Prada's Enchanted Summer-Chic Pop-Up Experience: Tropico
Text by Lindsey Kesel
Images courtesy of Prada
Continuing the tradition of innovative launches that stimulate our senses, Prada presents its latest immersive experience for SpringSummer 2022 with a pop-up showcase called Tropico. The Italian luxury brand brings to life an exhilarating and stripe-adorning summer landscape across its flagship stores worldwide, celebrating a vibrant fusion of colors and distant lands.
As part of this international series with stops in New York City, Los Angeles, Miami, and Honolulu, Hawi, Prada Tropico has arrived at the Wkiki flagship boutique in Kalakaua. This vibrant summer experience is defined by a refreshing mix of lemonade cool stripes agnst an original backdrop inspired by exotic distant locales. The collection features an audacious palette and tropic-inspired twists on traditional urban designs.
The Prada Tropico pop-up exudes an atmosphere of warmth with its contrasting bold colors and textures, playing directly into our preference for the unconventional. The interior is a feast for the eyes as signature stripes in ivory and green stretch from floor to ceiling, spiraling across giant columns, display stands, and windows. This dynamic setting is further enhanced by playful lighting that amplifies the vibrancy of the space.
A standout feature is a neon Prada logo hovering above the scene like a cherry on top of summer's sundae. The centerpiece is a giant green metal tree adorned with colorful bucket hats in various materials including raffia, nylon, leather, and terrycloth. This playful installation invites guests to embrace a bit of tropical magic within an urban setting.
At its core, Prada Tropico celebrates the beauty of contrasts: refinement meets nature's wildness, and traditional silhouettes take on a new life through colorful stripes mixed with solids in green, white, black, blue, red, yellow, and orange. This dynamic mix of casual and elegant designs, from men’s shirts to shorts, skirts, and shoes, evokes both uptown sophistication and island vibes.
The collection celebrates warm-weather fashion, bling beachy-cool style with a touch of panache. From flowy silk pajama-style sets that evoke the serene simplicity of a palm-shaded catnap to versatile skirts suitable for any occasion, Prada ensures that the summer wardrobe transcs traditional limitations.
Prada Tropico also pays attention to detl in footwear with comfortable yet stylish foam rubber sandals in diverse colors like begonia pink. To complete the ensemble, handbags and totes from collections such as Brique and Re-Edition are showcased in a range of materials including nylon, Saffiano leather, canvas, raffia, and hemp. The iconic Prada Triangle Bag receives a special makeover with raffia, avlable in vibrant shades like citron green.
Immerse yourself in the ultimate tropical couture experience at Prada Tropico pop-up from June 17th to July 31st, located at Prada Kalakaua, 2174 Kalakaua Avenue in Honolulu.
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