FORWARD-THINKING MOVEMENT: Accelerating Footwear Innovation for a Sustnable Future
AMSTERDAM Fashion For Good, in collaboration with industry leaders including adidas, Inditex, ON Running, PVH Corp., Reformation, Target, and Zalando, is pioneering a groundbreaking initiative med at accelerating innovation and establishing validation processes for footwear. This initiative builds upon Fashion For Good's established expertise in scouting, validating, and fostering innovation to drive collaboration across the footwear industry.
Addressing Footwear's Complexity Crisis
Footwear production contributes significantly to global environmental impacts due to its complexity over 23.9 billion prs of shoes are produced annually from a diverse range of components including TPU, EVA, PU, rubber, leather, and more. The sector faces challenges due to these intricate construction methods and low collection rates, leading to the disposal of vast quantities in landfills. Fashion For Good recognizes this critical need and is focusing efforts on laying groundwork for footwear circularity while accelerating innovation.
Unleashing Four Core Workstreams
To tackle these challenges effectively, Fashion For Good has outlined four core workstrea address the key intervention points throughout the footwear lifecycle:
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Design: Defining principles of circular design in footwear creation and driving guidelines to build a robust infrastructure for sustnability.
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Materials: Identifying and validating sustnable alternatives across footwear components from TPU, PU, EVA, leather, rubber, and beyond.
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-of-Use Lifecycle: Developing comprehensive data on post-consumer waste flows of footwear, including sorting, disassembly, recycling processes and potential for repr.
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Traceability: Laying the foundation by creating a protocol for footwear traceability to support substantiated sustnability clms.
Leveraging Expertise Collaboration
Fashion For Good will utilize its extensive experience in orchestrating multi-stakeholder initiatives and driving innovation pipelines. The partnership with ecosystem partners, like The Footwear Collective, ensures cohesive efforts towards impactful outcomes.
Driving Urgent Change
Adidas has been a partner of Fashion for Good since 2017, shared Sigrid Buehrle, SVP Product Operations Sustnability at Adidas, We've collaborated on several initiatives that have propelled the industry forward. With this new initiative focusing on footwear circularity, we m to address systemic gaps and accelerate innovation.
Invitation to Innovators
Fashion For Good seeks sustnable innovations in footwear technology that mntn performance and durability. Applications from innovators, universities, established companies, are warmly welcomed through September 20th, 2024.
For more information or to get involved, interested parties may contact us at [email protected].
Other Noteworthy Articles:
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Untapped Agricultural Waste Project: An initiative launched in February 2022 med at transforming agricultural residues into textile fibers with support from Laudes Foundation and key industry partners including adidas, Bestseller, PVH Corp., Vivobarefoot. This project seeks to mitigate the environmental impact of burning waste, reduce depence on virgin materials, and promote adoption of lower-impact alternatives.
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Interview with Altmat: Learn about Shikha Shah's innovator journey and how her company is transforming agricultural residues into natural fibers through a process that supports sustnable design practices.
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In Conversation with NFW: Discover Annie Cull’s insights as she shares the story behind Natural Fiber Welding NFW, showcasing innovations for creating biomaterials med at reducing reliance on plastics in footwear design.
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