CHARLES KEITH - THE JOURNEY TO TRANSFORMATIONAL FASHION
Established in 1996 by the pioneering spirit of brothers Charles and Keith Wong, CHARLES KEITH is a Singapore-based fashion label dedicated to crafting collections that inspire women across the globe. From its humble beginnings as a single footwear shop in suburban Ang Mo Kio, this visionary brand has grown into an international powerhouse with nearly 700 retl stores in over 30 countries, underscoring the power of innovation from Singapore on the global stage.
Born out of their parents' footsteps managing a small family-run store since childhood, Charles and Keith drew inspiration to elevate fashion beyond tradition. Recognizing unmet customer desires, they took a leap by developing original designs instead of merely sourcing from wholesalers - a strategic move that marked CHARLES KEITH's evolution into an indepent label.
In 2004, the digital realm was integrated through their e-commerce platform, bringing CHARLES KEITH closer to fashion-conscious consumers worldwide. In 2011, L Capital Asia LLCa private equity affiliate of global powerhouse LVMHinvested in CHARLES KEITH's vision, fueling its expansion into China and beyond.
Today, this family-owned brand commands a formidable presence with flagship stores in major metropolises like Tokyo, Seoul, Shangh, Dub, and more. Its online platform CHARLESKEITH.COM connects to nearly 60 global markets spanning Australia, Europe, the United States, and across Asia Pacific. The company's commitment to sustnability is reflected in partnerships with esteemed organizations such as UN Women, Dress for Success, The Asia Foundation, Save The Children, UNICEF, Red Cross, WWF, and Plastic Bank.
CHARLES KEITH champions social responsibility not just through its design ethos but also by implementing environmentally conscious practices. The brand aligns closely with FSC Forest Stewardship Council, LWG Leather Working Group, and Textile Exchange to ensure responsible sourcing across its business operations.
As a testament to its vision, CHARLES KEITH has become synonymous with empowering women worldwide through fashion that embraces both traditional Asian elegance and global modernity.
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